THE STORY
It’s me — Pienburniai.
I’ve always loved wearing headpieces. Over time, my passion for berets grew into a desire to create something that reflected not just my outfit, but my personality. Every hat I wore carried a different character.
With a background in handcrafted footwear and a sewing machine at home, I started searching for a shape I could make myself. The inspiration came from a gift my father once brought me — a military hat from Nepal. Its bold, structured form became my favorite party piece. It always stood out.
I set out to recreate that silhouette — with my own twist. That’s how the signature Less Overthink hat was born. One shape evolved into many variations, each expressing a distinct character for people who wear their mindset as boldly as their style.
THE PHILOSOPHY
The name LessOverthink comes from a simple idea: We overthink way too much—especially what others might think of us. That shows in how we dress. We hide behind “safe” choices and wait for special occasions to wear something bold.
This brand is a reminder to express yourself—loudly, beautifully, and daily. To wear your inner character out loud. And of course, to worry less about everything. Because life feels better when you just enjoy it.
Pienburniai // Deimante S.